I’m MICHELLE
Copywriter. Columnist. author.
My Services
Concepts
Umbrella messages, campaigns and full circle marketing messages.
Content Strategy
Weaving your story through all touchpoints to create deeper connections with customers.
Blog Articles
Bringing the skills of a lifestyle journalist to your posts.
Email Marketing
Clever subject lines and copy that converts delivered daily.
Brand Voice
Establishing the right tone and crafting noteworthy nuggets within that space.
Creative Copywriting
Product descriptions, websites, direct mail, windows & in-store, hangtags and packaging.
About Me
I wrote my first screenplay at 12 and first comedic essay at 16. A weekly style and beauty column in the Chicago Tribune led me to Banana Republic by way of a luxury magazine based in Texas and celebrating all things fabulous. After years of writing the windows messages that brought people in the doors and more, I led copy and strategy for Life Fitness. No, not the mega gyms, the treadmills, ellipticals and strength equipment inside them. After a brief time back in the lifestyle sector I fell into the role of a lifetime with India Hicks London – Harbour Island working like mad as part of a nimble team supporting a fledgling brand and firebrand founder.