I’m MICHELLE

Copywriter. Columnist. author.

My Services

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Concepts

Umbrella messages, campaigns and full circle marketing messages. 

Content Strategy

Weaving your story through all touchpoints to create deeper connections with customers.

Blog Articles

Bringing the skills of a lifestyle journalist to your posts. 

Email Marketing

Clever subject lines and copy that converts delivered daily.

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Brand Voice

Establishing the right tone and crafting noteworthy nuggets within that space.

Creative Copywriting

Product descriptions, websites, direct mail, windows & in-store, hangtags and packaging.

About Me

I wrote my first screenplay at 12 and first comedic essay at 16. A weekly style and beauty column in the Chicago Tribune led me to Banana Republic by way of a luxury magazine based in Texas and celebrating all things fabulous. After years of writing the windows messages that brought people in the doors and more, I led copy and strategy for Life Fitness. No, not the mega gyms, the treadmills, ellipticals and strength equipment inside them. After a brief time back in the lifestyle sector I fell into the role of a lifetime with India Hicks London – Harbour Island working like mad as part of a nimble team supporting a fledgling brand and firebrand founder.

Say Hi. I’ll write back with good news.